ICS03.100.01 CCSA10 2024-12-25发布 2024-12-31实施 苏州市市场监督管理局发布DB3205 数智零售门店建设与运营管理规范 Specificationforconstructionandoperationofmathematical intelligenceretailstore苏州市地方标准 DB3205/T1163—2024 DB3205/T1163—2024 I目次 前言.................................................................................III 1范围................................................................................1 2规范性引用文件......................................................................1 3术语和定义..........................................................................1 4总体要求............................................................................1 4.1建设要求......................................................................2 4.2运营要求......................................................................2 5系统建设架构........................................................................2 5.1系统架构图....................................................................2 5.2前台..........................................................................3 5.3中台..........................................................................3 5.4后台..........................................................................3 6硬件设施架构........................................................................3 6.1设施设备分布图................................................................3 6.2主要设施条件..................................................................4 6.3收银区........................................................................4 6.4货架区........................................................................4 6.5仓库区........................................................................4 7数智化运营管理......................................................................4 7.1智能选址......................................................................4 7.2数字营销......................................................................5 7.3会员管理......................................................................5 7.4智能补货......................................................................5 7.5门店经营分析..................................................................5 7.6数字安防......................................................................6 7.7智慧体验......................................................................7 7.8智能巡店......................................................................7 7.9财务管理......................................................................8 7.10法务管理.....................................................................8 8业务中台运营管理....................................................................8 8.1业务中台......................................................................8 8.2品类管理中心..................................................................9 8.3供应链管理中心................................................................9 8.4会员管理中心..................................................................9 8.5定价管理中心..................................................................9 8.6订货中心.....................................................................10 8.7智能陈列中心.................................................................10 DB3205/T1163—2024 II8.8促销中心.....................................................................10 8.9库存中心.....................................................................10 8.10订单中心....................................................................11 8.11智能配送中心................................................................11 8.12结算中心....................................................................11 9数据中台运营管理...................................................................12 9.1中台组成.....................................................................12 9.2顾客画像.....................................................................12 9.3智能选品.....................................................................12 9.4销售预测.....................................................................12 9.5物流轨迹......................................